Hazel McHaffie

Super Thursday

Have you heard of Super Thursday? Nor me. A least I hadn’t until this week.

This year Super Thursday fell on September 29th. And on that day a raft of books were launched onto a unsuspecting public, books that the publishers (and authors) hope will become Christmas bestsellers. Titles by folk like Robert Harris, Joanna Lumley, Alan Sugar, Lee Child. Hmm. Three months early. But apparently these contenders need to build up a head of steam, and be seen in bookshops, on coffee tables, on trains and planes, etc. ‘Seep into the public consciousness.’ Seep, not zoom, because if they fly off the shelves too quickly the book’s in danger of dying prematurely. Riiight.

Anyway on Super Thursday this year, more than 225 books were published. And more big names are on the way in the next few weeks, to stagger the impact. Again a fair smattering of famous faces from the small screen rather than literary giants.  Jeremy Paxman, Rob Brydon alongside Claire Tomalin. You can find the whole list at the link above. What does that say about people and Christmas, eh? Hey ho.

No prizes for guessing that my new novel is not among them. But then McHaffie is not a household name – in case it had slipped your busy notice. I do not appear in quiz games or political rallies. I do not grace the front pages of the glossies or make a double page splurge in Saga magazine. Yet.

However, Saving Sebastian is scheduled for January, when I hope lots of people have Christmas-gift vouchers and money to splurge out on lesser known authors. Hey, come on! A girl can dream, can’t she?

But I’m not just dreaming. I’m actually being diligently proactive at the moment. What am I up to? I’m converting my back-list into ebooks. Yep, really, truly, I am. And having a lot of pleasure in the process. It feels good. At last I’m taking back some kind of control over my novels. But I’m anxious to get them right – I hate muddled formatting and missing capitals and all the other errors that creep in when conversion isn’t done efficiently. So there’s a lot of browsing through how-to texts and consulting experts and editing and generally pfaffing about going on. It’s almost as compulsive as writing the books in the first place.

I’ll keep you posted.


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2 Responses to “Super Thursday”

  • Camille says:

    I knew about Super Tuesday (“In the United States, Super Tuesday, in general, refers to the Tuesday in February or March of a presidential election year when the greatest number of states hold primary elections to select delegates to national conventions at which each party’s presidential candidates are officially nominated.”) but Super Thursday was also new for me.

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